> I think pursuing things like the eradication of an expression that is genuinely considered gender neutral by large swaths of people is the sort of thing that loses you goodwill for the big stuff.
On the flip side, someone unwilling to do even the “small stuff” pretty much already lost the goodwill that they would be willing to do the “big stuff.”
Put another way, if you ask someone to take a small step for you, and they refuse, would you feel like they are more or less likely to take a big step?
Not at all, it’s just that those (i.e. sensible) people just think that this small step is in a direction that’s entirely orthogonal. Unless of course the goal is virtue signaling rather than solving actual problems.
I would be concerned that if I ask them to take a bunch of small steps they will marvel at my chutzpah for asking them to take a big one.
Completely false, and this goes into reasons for performative activism.
Stop saying 'guys' is performative, it is not moving the needle at all on the big stuff. The strongest people also have strong wills, taking it or leaving it. They could be the best people to have on your side.