I think it's obvious why someone would buy this and why Apples continues to slowly update them.
It's got a bright and colorful design where a Mac mini and any third party monitor would just be silver/grey + black plastic. Everything works together, no decision making about compatibility, no extra purchases, it has a webcam, speakers, one power cable, only one customer support call if you need help with any of it, one warranty etc. It's quite far from the "same" computer as a Mac Mini.
Yep, for someone with ~zero technical aptitude, I'd happily pay the premium for decreasing the number of things that can go wrong. Things getting unplugged accidentally account for a lot of tech support.
This 100%.
A Mac Mini is what I buy when I need a CI runner to run build, signature, and UI testing for macOS / iOS apps. I also have (one of) mine hooked up to a projector for home theater.
An iMac is what I buy my aging parents so that they can have an Internet terminal in the breakfast nook.
Totally different markets.
This. Cables suck. Imagine if cars were like this and you had to haul the engine or battery around on trailer.
Yes. Design sells.
"Why would anyone get Eames Lounge Chair? I can buy similar enough kit for a 20th of the price".
Since many of us are sort of keen on products this would be really, really good to remember :)