I liked Hex. I introduced it to my company and now it has become the main BI tool.
However, since they started pushing the whole AI thing I no longer like them.
It may speed up doing analytics, but makes everything hard to maintain, creates a ton of duplication and adds yet another layer to take care of.
I also think AI may come back to bite them in the ass. What's the point of an analytics platform is you can create dashboards from scratch directly using AI. What are they adding to the table?
They should have stuck to just making developers lives easier instead of that weird objective that is trying to make analytics accessible for everyone
The reliable layer that captures the data. That is what they bring to the table. For now.
Once AI can orchestrate and maintain a project with dozens of clients without slipping, they will be relegated to non-technical SMBs - many enterprises would just build their own shit. No contracts to sign. Full control. AI hosts and maintains. Great.
Then they might pivot to security (heck I would if I were in any SaaS business today).
Its the same conundrum any BI tool is going to have (sigma, tableau, redash)
likely they focus on something orthogonal, like trust and security, permissions, etc
fwiw i work at one of their 'top customers' and found their ai to be really useful for spinning up basically ephemeral dashboards for anyone to use (aka, i dont need to file a request to the data team and wait for someone to get back to me or go back and forth). i just ask it to do the thing.