The text of this product's announcement really tries to sell it as a 10x AI performance upgrade for existing MacBook M1 users.
Ok, plausible number for that use case. Striking how it seems like the M-series Macs are almost too good enough for most people.
It's almost desperate prose.
(The AI image processing in Pixelmator Pro saved me hours of work on a recent project. Two button clicks vs a day of tweaking. But even that was on my M1 MacBook Air.)