Marketing. macOS has a minority share of desktop operating systems, "best recommended laptops" is an easily-won Keynesian beauty contest.

But, that lowest-common-denominator design philosophy gave us innovations like the Butterfly Keyboard, Touch Bar, Dynamic Island, and now a touchscreen. None of those features inspire much faith in Apple's ability to listen to what their users want from the Macbook. Most people I know want a more powerful iPad, not an iPad-like Mac.