If:

- you (GROUP 1) are the 0.001%,

and you

- hire the 0.030% (30x more unclean than GROUP 1 on some scale),

to

- build for the 1.000% (33.3% more unclean than GROUP 2 and 1000x more unclean than GROUP 1 on some scale),

then I could see how

- "building for the 1%" would actually feel like building for the general public.