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juanre • today at 5:20 AM • 1 reply • view on HN

Intelligence has to become a commodity. If your setup does not allow you to hot-swap a Claude Code with a Pi running astra and move on, you will be in trouble.

Five years ago I was spending up to €1000 a day in Google ads for my star-map company, Greaterskies. After a few months of meetings with an ever-rotating group of "experts" working for Google, and advising me in my ads strategy, I had reached a point where most of my revenue was going to Google. What was left was barely enough to keep going.

This is what capture feels like. You still own your company, but you are essentially an operator making money for someone else.

I think this will be the fate of people who allow their processes to be captured by the model providers. Always run at least two harnesses, and make sure that they are swappable.


Replies

Rastonbury • today at 5:25 AM

This is what monopoly power looks like, when a channel (search, social ads) are controlled by single players