But the point is that I'm not going to read the article unless I know it's interesting or relevant. I assume Britland was some island or area. It sounds like a real name of an area. The only reason I clicked was because I wanted to find out where it was. I googled it and nothing came up, so I thought "I bet it just some fucked up register headline", and I was correct.
> The only reason I clicked was because I wanted to find out where it was.
It sounds like it was a successful title. Click obtained.
Going through the possibilities:
1. British people will get it. Jokey references to the country are common here.
2. People who are interested in these changes globally will want to read anyway
3. Regular Register readers will probably get it
4. Social media shares often add comment or being seen mostly by one of the three categories above
5. Search engine results might or might not show a snippet that clarifies.
6. Sharing the link in places that do not allow clarifying the headline is evidently a problem.