I think there's something to this, but also you've got to think about the cultural standards where "female" is considered "abnormal".
e.g. you have "toys" and "girl toys". "clothes" and "girl clothes" and such. It's not everywhere or everything but there is a trend.
And then we have skincare products and wellness.
> also you've got to think about
We really don’t.
And shouldn’t.
Yeah, a woman wearing pants to an office job became totally normal. A man wearing a dress or skirt would be assumed to be transitioning gender or wearing a costume.