Fun part is that no one can stop poor people from imitating rich ones, so they do. Then rich ones start coming up with other ways to show to the others that they’re rich and poor copy over and over again.
I guess latest wave would be “Techno Mechanicus” or whatever the other silly names we heard lately.
I used rich as shorthand placeholder of blue blood, noble, famous and rich. Not everyone who is rich is noble and noble doesn’t mean they are rich.