alt Hacker NewsAs someone who has managed to stay away from these ads, boy is it disappointing sometimes how much they play to the most simple of human needs and emotions like "I will make things more affordable" and "the other guy is a sell out and corrupt politician". This coming from even the politicians that I support. I guess it's what's effective when needing to gain mass-appeal for an election.
Twice in the past month I drove past a billboard that literally just says "Candidate X will protect benefits" despite benefits not being an issue in the election, and there being not enough seats up for election to enable their opponent to cut benefits if they wanted to, which they didn't. It was nothing more than a silly play for absolutely ignorant voters because the candidate didn't actually have any ideas that distinguished her from her opponent.