Pretty sure Joel Spolsky said “we purchase the best machines money can buy for our developers” like 20 years ago. So it’s hardly a new concept.
Not sure why that counts. An engineering workshop buying mint quality lathes would just be considered "Buy once, cry once" in my eyes.
> machines
That's hardware.
I've seen the other side of that coin: "my program is blazing fast in my machine, I don't know why those naggy users are complaining!"
I personally recall hardware flexing going back to SGI, but nothing like "look at my salesforce spend".