That’s the leverage I was mentioning. That’s what worked for them in Pentium days and thought will just work again. It helped a lot that AMD had a compelling product to sell.
I understand, I wanted to showcase the specific anti-competitive behavior that they were forced to pay for.
They used the same tricks when AMD landed useful 64bit mobile CPUs (turion X2 series and the like). But by zen era even big box retail is selling and models