That's essentially a desire path, in crosswalk form:
https://en.wikipedia.org/wiki/Desire_path
The architect Christopher Alexander documented this in "Alexander, C. (1975). The Oregon Experiment. New York: Oxford University Press" - one of the foundations for the whole Pattern Language movement which strongly influenced software design.
Actively painting the desire path is next level though ':)
The architect Christopher Alexander documented this in "Alexander, C. (1975). The Oregon Experiment. New York: Oxford University Press" - one of the foundations for the whole Pattern Language movement which strongly influenced software design.