The common trope is, "keep an eye on what the rich want."

Gary is rich. Let's assume now, he spends between $10-20K/month USD on tokens. Whether he gets overwhelming tangible value out of that token spend is immaterial.

What he's getting out of it is a mix of social signaling value and actual perceived productivity. I don't know, but I doubt he has measuring the ROI on the token investment.

Much like someone gets various kinds of value out of a a personal tutor for their child. Or a high powered executive who continues to request budget for a "Chief of Staff" and related personnel in 2026.

The question is whether this is signal, or noise. Will everyone who has the budget aspire to spend money on tokens as a subtle way of projecting value with some tangible benefit? How long of a runway does this have?

Much like a Chief of Staff office, there's more to manage...but you you get some tangible benefit by having people to whom you can [in theory] delegate tasks and trust they will be completed. To some degree none of this matters, value is in the eye of the beholder.

What a time to be alive. Rich people continue to spend money with abandon, just on different things.

Edit: I work at technology company. If I were spending $10-20K/month USD in tokens I would immediately get flagged by Finance and receive a note from my EVPs Chief of Staff/Business Admin. My usage and prompts would get audited and I would be asked to create a report justifying the business impact of the spend.