It is a hard truth to swallow for many on HN (myself included) but the reality is a lot of normies don't mind ads at all. I recently told my wife how to install an ad blocker and her response was "but sometimes I see cool stuff in ads". I'm sure the percentage of "cool stuff" she sees is higher because of what they know about her.
Amazon (or whoever) showing you the same stuff you just bought is kind of a separate issue, because it obviously isn't useful to anyone (including Amazon) and surely is so easy to avoid I find it bizarre that it still happens in this day and age.
As an aside, there is exactly one place on earth where I will actively look around for ads, and that is London Underground stations. Because for whatever reason they advertise a lot of cultural events (concerts, festivals, plays, etc).
It's shocking to me that, sometime in the last 10 years, everyone forgot that adblocking's primary argument is security.
Back in the bad old days of adobe and flash plugins in Internet explorer, malicious ads targetting those were the malware infection vector in something like 80% of cases. Browsers have gotten better, but it remains the case that ad networks are the single easiest way to inject your mal-content into another website.
In those days, any time I handled a client call about malware, I replaced everything with Chrome (built in pdf viewer, sandboxed/autoupdated flash) and adblock plus. And then, my calls from those users stopped being about malware or slow internet.
We see headlines about this-- about the Israeli firm that was abusing this, for instance, to hit targets-- and I am left scratching my head. Of course...?
IMHO it's the duty of any techie (with the social capital to influence digital hygiene) to ensure they and theirs are set up with at least ublock lite.
> Amazon (or whoever) showing you the same stuff you just bought is kind of a separate issue, because it obviously isn't useful to anyone (including Amazon) and surely is so easy to avoid I find it bizarre that it still happens in this day and age.
Isn't the point of those, that in the end, the likelihood of you buying something again just recently bought might be tiny, but is probably still bigger than showing the same add to a random other person?
> one place on earth where I will actively look around for ads, and that is London Underground stations
You raise a good point. I am similar. I am much more influenced by an advert that is somewhat artistic. Plus, I notice that size and scale really matters. Thinking about the same advert: One is a tiny graphic on your phone, the other is a two meter tall version on your subway platform. The second one is much higher impact.Once your wife sees the internet with less ads she'll never want to go back.
I mean if you get useful ads that don't feel like a waste of time, I'm sure you'd have a more positive view of ads, not sure the takeaway is normal people like ads, but i'm sure there's something to be said about well timed and targeted ads.
Like the ads I get on instagram, I actually don't mind because they are show me clothing consistent with my taste in clothes or appliance/utilties I'd find useful. Can't say I've ever seen a useful ad on twitter/X or Tiktok.
"because it obviously isn't useful to anyone (including Amazon)"
I suspect that Amazon somehow get paid for "impressions" by the ad originator.
(it looks very much like a standard enshitification pattern : 1) gain market dominance, 2) screw the users 3) screw the business customers )
> Amazon (or whoever) showing you the same stuff you just bought
They probably have data on return rates and the brand/model people buy after returning? Or are you saying they show you the exact same brand/model you just bought? That would be weird, unless it’s a consumable.
> It is a hard truth to swallow for many on HN (myself included) but the reality is a lot of normies don't mind ads at all
1) and a lot of them prefer them to be gone
2) why it would be a hard truth? I am not expecting that everyone will match my preferences
> Amazon (or whoever) showing you the same stuff you just bought is kind of a separate issue, because it obviously isn't useful to anyone (including Amazon) and surely is so easy to avoid I find it bizarre that it still happens in this day and age.
I've asked people at Amazon on the recommendation algorithm side about this, since it comes up so often in discussions.
Their answer is that, surprisingly, it is a good heuristic. If you just bought something, you've shown intent, and there's a small probability that you're going to be unhappy with your initial purchase and back on the market soon, for whatever reason.
Is the posterior probability that you'll buy a mattress again shortly after buying one, a small chance? Yes, undoubtedly. But is it smaller than the prior probability of a random person who hasn't bought any mattress at all recently, suddenly being on the market for a mattress? Apparently not.
Weird things can happen with joint probabilities when both sides of the condition are very unlikely. Sort of like how your chance of having some rare cancer after testing positive on a ~99% accurate cancer screening test is still quite tiny.