alt Hacker NewsPaid promotion in publications is a much more gentler way to advertise though compared to modern internet advertising. Back in the day I'd buy computer magazines - basically the whole point of which was to make me aware of new products. But the articles were at least somewhat at arm's length and not pure ad copy.
Yeah you can still buy subscriptions to substacks where people recommend you products to buy in certain categories, the entire Semianalysis thing is substack about which GPU/AI Accelerator to buy.
This doesn't in the slightest replace ads though. Before modern internet advertising we had advertising in whatever else had your attention. Ads were meant as we way to simplify and ease distribution.
It's a horrible business in terms of user experience but it's purpose isn't user experience it's meant for businesses to be able to streamline their outreach for much cheaper than the alternatives, imagine cold calls, emails, door knocks, door to door sales has died for this very reason.
I am not trying to explain away the issues and societal problems but they have value of companies otherwise they wouldn't exist. However much people would like to pretend CEOs and founders aren't completely retared.
For initial distribution spikes Ads are the best possible solution, very expensive yes, but if your goal is growth Ads are the most efficient solution since they almost linearly convert spending into visibility in turn producing growth.
Horrible way to do stuff but it's what it is.