I think what did them in is that they would not allow you to subscribe without handing over a ton of personal info. I don't remember the details, but I wanted to subscribe in order to support them, but when I tried the process had so much friction that I just gave up. And this is not unique to Salon. I am continually astounded at how many organizations put up intentional obstacles to giving them money.

I expect a lot more of this, partly for the monetization issue, but also because these sites went all-in on SEO and then Google AI ate their lunch. Who wants to pore over a 3 page rambling “article” that contains one or two sentences of useful info when an LLM can read and summarize it?

A whole class of site is on the chopping block as ad revenue and clicks dry up. For actual journalism worth paying for increasingly paywalls are popping up to compensate for these factors.