And not just Substack.
Most people can get their celebrity news straight from that celebrity’s insta feed. Unless you’re TMZ breaking the juiciest news about celebrities, you can’t compete with that.
Big newspapers early in the internet age tried explain why journalism was needed - to explain the story behind the story - and that was the correct move, imho.
Yeah my thoughts went to Matt Levine, who is so popular you can subscribe directly to his posts for free without paying for a Bloomberg subscription.
It’s not journalism anymore, is it? At what point does it become pure PR/propaganda if your news come directly from the subject?