These companies were profitable on higher quality ads in earlier years. Does this drop in quality indicate the ad well has run dry, so to speak? Or the demands for revenue are greater, necessitating a drop in standards?
I doubt it. Advertising there is pretty expensive and you don't really have a choice today if you want advertise something. They just don't care, they are greedy mfs.
Scams might be more profitable than legitimate businesses.
Are we sure they were higher quality? They estimated in 2024 that 10% of their revenue was from fraudulent ads or ads that should be banned based on their own rules.
https://www.reuters.com/investigations/meta-is-earning-fortu...
This is nothing new, profiting off of fraud and abuse has been the name of the game for all the big advertisers from the beginning.