alt Hacker News> So someone selling hamburgers might be savvy enough to avoid vegetarians, but after that how would they possibly narrow it down?
People who bought BBQs or anything else related to hamburger-adjacent foods or equipment.
People who live or travel through a 30 minute radius of somewhere that they're sold.
People who are able to view the ad between the hours of 11am and 7pm.
People who have engaged with burger-related activity on social media (TikTok, Reddit, YouTube)
People with a higher-than-average association with other burger fans.
All of this information is available for a price.
Just playing devil's advocate:
If I've bought a BBQ and hamburger-adjacent equipment, I probably prefer my hamburgers home-made.
I might view the ad after 7 PM, as that's when I get home from work, and still decide to go there the next day during my commute.
Engaging with burger-related activity might also mean that I run a competing joint, so advertising to me is pointless (unless you want me to buy that one time just to check my competition).