With the upcoming retirement of google earth (desktop), I'd also recommend looking into geolibre for this sort of thing. No it doesn't come by default with a nice full color photo mapped onto 3D terrain as google earth does, but for less technical users or those with less complex demands, it has a much lower learning curve/complexity than giving people a full QGIS setup with a bunch of back-end db connected.
Some features of KML and KMZ don't work on Geolibre, while working on Kugelblitz surprisingly!