I worked as a media buyer for a few years in the beauty sector (and other stuff). I remember very well how then-Facebook treated us based on how much we spent. For example, we couldn't use before and after picture. I remember tracking down our big-spender competitors using the worst of the worst stuff to sell. While the business manager would simply reject our ads. When we started scaling the spending the ads would still get rejected, but we had a contact inside fb who would reverse the rejection. I never went rogue but I know very well how they would simply allow almost everything you need once your spending was tied to the projected revenue the facebook manager needed to reach for the company.