A year ago I was trying their enterprise code offering and for the life of me I could not get it let me use a gemini 3+ model. I enabled everything in like 5 different interfaces and the GeminiCLI and UIs would only show me 2.5.
Eventually I gave up. Anthropic/OpenAI took < 10 minutes to get things going.
Slightly off topic, but I feel like pointing out that this is not limited to their recent/model offerings. I recently had to once again enable both Sign in with Apple and Google, yet despite having done so at least three times throughout my life (Auth0 back in the day, BetterAuth last year, now WorkOS AuthKit) and having access to modern models, it was an exercise in frustration, outdated official documentation and permissions errors that were beyond inconsistent, at least on the GCP side.
Enabling the same service via Apple Developers meanwhile took me minutes and I never felt lost, confused or frustrated.
Please, Google, just pick a random dev off the street and ask them to do something (that should be) simple on GCloud, then on e.g. Cloudflare. Analyse why they took longer (and cursed more) in GCloud and fix that. The fact that (despite Cloudflare having awful docs as well) my first ever Workers deploy including third-party DNS setup and R2 took less time then getting an API key from GCloud says something