OMG the swearing on this article. Whatever message the author wanted to convey is lost on me - I could not go beyond the first paragraph.
Your loss!
I found it refreshing compared to polished corpo speak, and I think it aligns with the message the author wants to convey.
I have a similar disdain to high levels of unnecessary cursing in something written, like the trend of "The Fucking Weather" style things, but I think this wasn't particularly noticeable. I would stick with it to the end.