Most people (like me) don't have generators. But when I hear "oh, BTW this car can be a used as a generator for 48-72 hours in a power outage", that's a nice little selling point that might put me over the edge if i'm otherwise considering the car. No, this doesn't solve for Hurricane Katrina. But it does solve for a nor'easter.
My car is basically one big gas-powered generator that has the benefit of also not requiring a functional power station to refill itself.
It has other downsides, obviously. But the notion of "emergency power for your house" isn't really anything special.