None of this would work if Google Adsense didn't allow scam ads on their system. But they do, millions every day (I deal with this every day on my websites, Google don't care).
https://en.wikipedia.org/wiki/Racketeer_Influenced_and_Corru...
i gave up reporting scams to meta and google, you get the distinct impression they are in on it when you get a response saying “we looked into it and it was fine”
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Try and upvote your own YouTube video and they’ll be on you like a ton of bricks.
Upload a scam ad? No problemo.
They should be held liable, in the same way as brick and mortar stores are liable if they sell you shoddy goods, and the manufacturer can’t be found after your house burns down or whatever.
Cloudflare is no better, maybe worse. They forward your complaint & PI on to the offending site's registered owner and to whichever (gray or black hat) host it's served from. In my experience, there is nothing you can do to convince Cloudflare to do anything other than be a middleman for the complaint, yet they offer a layer of protection for the nefarious activities.
Even when I've been able to track down hosts, registrars, etc for scraped duplicates of sites, and report to all and Google, Microsoft Safety Scanner, etc -- nobody acts (or certainly not in any reasonable enough time to be useful).
In one case the scammer was using our own logo served directly from a source we could replace with Cloudflare rewrites. So the hijacked logo became "THIS IS A SCAM SITE" while we replaced the one on production.