Chatbots aren't a money maker. Each interaction is likely to be 1-2K tokens at most. AWS Bedrock prices 11K token input and 4K output for a total of $0.184 using on-demand usage [1]. So for normal usage (occasionally asking questions) you are looking at less than $1 per month for a person.

Using the models for data processing (a lot of input/output tokens) and for role-playing will use more tokens and thus cost more. However, those use cases are not common when comparing the percentage of the user base.

The money maker is agentic coding where people get the models to perform long-running tasks. This is why Open AI and Anthropic have been pushing these hard. However, there is pushback on this, especially among businesses looking for value for money/cut costs [2] like Apple [3], [4].

[1] https://aws.amazon.com/bedrock/pricing/

[2] https://www.ibm.com/think/insights/tokenmaxxing-dead-long-li...

[3] https://www.bloomberg.com/news/articles/2026-11-04/apple-cut...

[4] https://9to5mac.com/2026/11/04/report-apple-reduces-employee...