Sure, I know and admit these people exist. I did extensive market research on the US EV TAM before being a late private early public investor in Tesla (~<$20/share), riding in the first Roadster to evaluate the product, etc, and even with updated models to account for socioeconomic strata that continues to bifurcate, I believe my thesis holds around who and who cannot to afford to buy new vehicles at current price levels (it’s definitely gotten worse than 15 years ago, for gestures broadly at everything reasons). I’m saying, broadly speaking, all of the purchasing power is mostly in urban areas, although there are some exceptions in the middle of nowhere as you commented. This does not mean we should leave Rural America out in the cold.

Fundamentally, if we expect Rural America to buy affordable EVs (which, imho, they will need to do, and we should crank on policy to achieve), someone will have to force them to be affordable. Allow cheap, high quality Chinese imports, or nationalize an automaker as they approach failure. But right now, Rural America is captive to a parasite US auto industry profitmaxxing by minimizing production and maxing their profits, protected by tariffs. You cannot compel them to make affordable cars currently, but if you don’t, Rural America is fucked.

“You can just do things.”

(no current TSLA exposure, out long ago around “420 funding secured,” but still own a handful of Teslas out of sentimental reasons)