> but the emergency prepper in me

A friend who was in the Marines bought this point up along with another good one. (Bit of paraphrasing here) "It's the only bullet proof vehicle that's stock and acts like a giant battery in a blackout. As ugly as it is, it offers a lot of personal protection that people actually want and NEED depending on who they are and where they live. There are a lot of wealthy people who are buying them just for the fact that it's bullet proof."