Software for families:

https://santawho.com A funny holiday game you play in person with the whole family on just one phone (the parent interviews everyone for jobs on the North Pole and surfaces inner insights about what everyone might enjoy from Santa). It’s for any age, private, ads free, just pure holiday spirit.

https://www.dreamlist.com - collaborative shopping lists and online wishlists and gift drive platform. Again ads-free, private, stack multiple lists into groups of lists to share on social media or with grandparents.

A number of other ones about to launch as well. All little tech, not big tech - private by default, no ads, no feeds or media, just surfacing what is needed.