> That rule is aimed at marketers and bulk senders, and most small businesses rightly assumed it didn't apply to them.

This would be naive. It currently means that Microsoft censors and decides what you can see in the first place. I do not recall having given Microsoft such a permission. On the other hand I don't use Microsoft for email anyway (though, unfortunately, one local university here does, which is super-annoying. Europe is unable to think strategically here).