The problem with this strategy is that anyone who used it during its consumer period find the second pivot as inexcusable. I would not trust a company to steward software upon which my business relies after they move to drop their products’ existing customer base in search of greener pastures.
I would rephraze this that if you are not a product's intended target market chances of having nice product experience are suspect, and yes, it's a very reasonable choice to find some other product.
" in search of "
Trimble didn't need to search anything. They knew very well what the market is.
They could have a handled the consumer market retreat better.