Most marketing for most things preys on guilt, fear, and avarice - negative emotions are uncomfortable, and you first create the negative emotion in the target's mind, and then sell them the solution, to alleive their discomfort.

I was a kid who wandered. Sometimes through bear infested forests at night. Sometimes through abandoned factories with collapsing roofs. Sometimes to the homes of people my parents strongly disapproved of.

I lived. So did pretty much everyone else. I had a few significant fuck-ups. I learned from them, and didn't repeat them. In my childhood, I knew one kid who died from misadventure - grain silo - and many who died from disease - meningitis, cancer, sepsis. Perhaps parents should keep their children in protective plastic bubbles, if they're going to be consistent about it.

My kid - no tracking, and autonomy that I see makes other parents writhe with discomfort, as they're like "she'll be stolen! Her kidneys!", and I'm going "you guys don't understand statistics, and your kids are going to live with you until you die, and lead stunted lives".