The Ford Maverick is wider and longer than a 1994 s-10 based on a random site [1].
All while the Maverick has a bed that probably can't properly move a couch.
You probably can't really fit a couch on the back of a kei truck either, but it's ok because they're cute.
[1] https://www.vehiclesizes.com/compare/3771-7714/ford-maverick...
The Maverick seats 4-5 adults comfortably. I think we can be a little more accepting that consumer tastes have changed.
The appeal of a Maverick is that it’s a normal family vehicle that drives just like a passenger car while having a bed where you can put dirty stuff.