I've been saying this same thing. It used to feel like businesses actually appreciated your custom to some extent. Not all of them, not every time, but in general it seemed like they wanted to give you something in exchange for your money and saw you as a partner in their success.

Now it feels like a lot of businesses don't see the customer as any sort of partner. They're an obstacle that stands between the business and the customer's bank account, to be removed by any means possible. Providing goods or services in exchange for part of that bank account is merely an unfortunate and undesirable necessity that they haven't yet figured out how to avoid.