This ignores all the ridiculous games these companies have played, abusing the asymmetries between them and consumers every which way to extract as much as possible. And now they have the temerity to try to control what tools we use on our end to interact with their sites.
I seriously doubt that this is driven by any actual abuse, it seems much more likely that they’re unhappy that it’s harder to rely on limited user patience/attention/etc to make more money.