I mostly agree with this.
Like, I know what a secondary dominant is because I've had to use it in blues turn arounds- I didn't know that's what some folks would call it, but I knew that in the key of G, I'd often play an A instead of the Am.
And I think that the vocabulary should describe what folks do rather than the doings being driven by the vocabulary.
Most guitar players (and improv folks) that I know have much more theory that the folks who are reading but who generally don't think about what the function of their line is in a larger song.
If you're playing by memory and ear, you have to have some concepts because you can't just read a part.
Those concepts -are- the theory.
Yeah there's just a badge of honor to say that you don't know theory, as though it's something bad if you do, for some people, for some reason