It does work both ways. You can always use another airline. They're just saying they can rely on another customer.

I would tend to agree that there is the potential for airlines to be more open with how they price flights to spread the load out to let them minimize overall prices. An airline that worked openly with its customers to do this might do well.

Algorithmic pricing will, in general, invite the use of AI agents. Companies who are now considering it in places where it has not previously been used should probably pay attention to what happens here.