> Maybe this was a failure of antitrust.
It's a failure of customer protections laws. The same service legally should cost each customer the same. Sophisticated pricing schemes should be just plainly illegal.
You can't put an item in the store on the shelf and charge every customer what you like. You have to put up a price and adhere to that price regardless of who wants to buy. Anything else is illegal. Or at least should be.
Of course you can!
I definitely have increased the price of consulting for "annoying" customers doing stuff I don't want to do. Many moons ago, I was doing some contract training for a small airline here in town. I liked teaching but I didn't really want to do the training they wanted me to do - it was a pain in the ass, it took a week, and didn't really pay enough to justify the opportunity cost.
So I kept raising my price, and eventually, they stopped asking me to do the training. It was great because I didn't have to do the thing I didn't want to do anymore, and I made more money. You are allowed to charge different people different amounts of money - some people are just a pain in the butt and charging more pays for the lack of sanity.
Its a failure of customers, we don't have to pay them our money and fly on their planes.
If we really care about prices changing per passenger, quality of services, terms and conditions, etc them just don't fly with the airlines that have those practices you disagree with. If that's every airline, well you don't have to fly at all.
I agree in principle but airfare pricing must be more complicated and harder to get right than normal retail. Seems crtainly worth trying to get this right tho
So then, haggling should be illegal and banned or is this idea of "one price for everyone" only to be applied to airline tickets?
Negotiating a price is as old as humans. "That merchant over there is charging 10% less. Can you beat that?", "I want to buy 10 of these, can you give me a bulk discount?"
I have friends that haggle at local stores. One goes does the "Store X is cheaper thing". Another does "My parents live in Oregon where they're is no sales tax, can you lower your price to cover the difference? Otherwise I'll just have them bring it down from Oregon", etc....
This reminds me that flat pricing is a relatively new invention
>> For most of human history, you had to haggle over prices before you could buy something. The Quakers were among the first people to commit to fixed prices — and they did it because it was good morals. Turned out, it was also good business. This is the strange story of the long journey of that little piece of paper.[0]
Seems maybe this is just getting back to haggling, except where the seller has an unfair advantage, and we are trying to eke back a somewhat fair playing field using AI.
It could end up that (maybe wishful thinking), if enough people do it, United Airlines banning AI booking agents may lose them enough business they will need to cut prices or invite in AI agents.
[0] https://www.npr.org/sections/money/2018/02/28/589278258/plan...
Market segmentation is widely practiced. I believe your objection is not to the overall practice but rather certain aspects of it.
My local grocery store has a senior discount on Tuesday mornings.
Many places have student discounts.
Some places offer a discount if you buy in bulk.
I used to be a book store club member, which would give me a discount on prices. A local history club has monthly public talks, with discounted prices for members. And of course most grocery stores have that sort of scheme.
My father worked for a company which offered family discounts to its employees.
You'll find little support for making all of those illegal.
Of course some of these schemes are illegal in some areas, such as a bar offering discounted drinks for women, but those fall under civil rights law, not customer protection.
I tried to come up with a solid way to prohibit the market segmentation practices you don't like, but it's such a slippery concept that I failed.
Like, consider how some regions require bars to close by, say, midnight, but members-only clubs are allowed to be open after hours. These clubs respond by making membership trivial -- show up at the door, apply for membership, and you are in.
"Do you want to apply for the student club? Membership is free, with student id, and then you can pay the student club fee rather than the public fee." Repeat with "retired club, with proof of age" and "frequent buyer club', etc.
> You can't put an item in the store on the shelf and charge every customer what you like. You have to put up a price and adhere to that price regardless of who wants to buy. Anything else is illegal. Or at least should be.
It should be but unfortunately I don't think it is. The main reason store prices are the same for everyone is because it wasn't practical to individualize them without making it clear to purchasers that they are getting screwed. Still, store membership programs / value cards are one way this is being done in a limited way. And some stores are already switching to digital price labels which can be updated instantly so this is going to get a whole lot worse.