No, they are locking it behind their corporate walls. Sure, right now they are offering some of it for "free" (give us all your data) or "cheap" (give us all your data and pay some money too) but what happens when all other options are unavailable or difficult to access for most people? Suddenly it is the corporations that decide what is available, for how much, and what is right and what is wrong. They have shown time and again they will bait and switch at will, this is the ultimate run on everything - turn everyone who can think for themselves into zombies and then force them to use technology for everything and charge for it either directly or via endless adds or some mix of the two.