Whether our future will follow a dystopic path centers on this.
Will the agent represent the individual or the organization?
The only world that doesn't lead to accelerated manipulation, wealth inequality, and ultimately oppression is the one where the is answer absolutely clear: It is the individual.
The social norms for this are being shaped right now. This is the most important question in AI.
We're distracted by the far less important questions. Safety, nationalism, and tribalism are how we don't talk about this.
This is /the/ important question of our time.
I mean you could also take the pure market economy conclusion that a competitor might allow agents and you buy the cheaper flight there.
I was having an agent search for a set of skincare products to the lowest price within a certain budget, and a lot of sites just blocked it, so I ended up buying it from a site that didn't.