I would realy like to see one of these in action, as anything that kills parasites non chemicaly is going to be the only viable way to controll them going forward, which is why the worlds most horrible web site works, because if you flick hard it gets you to an actual phone number and physical address, which is what a farmer will use, with the words I put at the top, here, comming out of there mouth, and presumably the demo involves real time video of frying lice, which for anyone involved in any agriculture, will be a beutifull sight. If this company is any good, there main quest will be data aquisition and working constantly on the next iteration, and marketing will be very traditional, based on word of mouth concerning proffits and quality. The unwritten promise is that by reducing the parisite load, other infections will drop dramaticly, use of chemicals and antibiotics can be reduced or eliminated ,quality goes up, and concerns about the environment and animal welfare go down. This, is , BIG.