I think that you are misinterpreting their intent. Delta Air Lines' President Glen Hauenstein said:

    > the company's AI price-setting technology sets fares by predicting "the amount people are willing to pay for the premium products related to the base fares."

It does not affect base fares, only "premium products" (upgrades?). I always use Google Flights to get high quality search across many airlines. The industry broadly publishes their base prices in Sabre. I don't see how AI can affect base prices for individual buyers.