A few things:
- Splitting your community is a concern. The classic example is multiplayer DLC: if not everyone can access it then it will risk low adoption.
- Presales and first week sales are hugely important to financing projects. Not many games achieve a long tail.
- Developers are expensive. Paying a team of artists and designers and programmers demands that they generate enough revenue to make it worthwhile.
AI opens this door because:
- Its capacity to be constrained fits neatly into mod frameworks.
- It's incredibly cheap to operate, compared to the human team.
- Users are comfortable with its SaaS model and so won't be deterred by a subscription model.