https://phillipshoemaker.substack.com/p/who-is-actually-revi...

"About 80% of the reviewers on my team were former Apple retail employees. Many were Geniuses, the people who fixed your phone at the store. The other 20% came from elsewhere. They came from bartending, tree trimming, and tech."

"When I was there, a new app got about 13 minutes. An update got about 6. Those 13 minutes cover every localization, every screen, and every purchase described above."

This is why app review is a joke, and why the App Store is full of crap and scams.

According to Shoemaker, Steve Jobs demanded that Apple review every app, but Jobs resigned from Apple only 2.5 years after the App Store opened. More than 15 years later, it's clear that the App Store has outgrown the expectations of the dying Jobs.

I suspect that Jobs would have changed and adapted if he had lived, but Tim Cook seemed content to cash in on the easy App Store revenue.