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Why is Google cutting off Search from AI-free schools? Here are some theories

159 points • by kamaraju • yesterday at 3:29 PM • 161 comments • view on HN

Comments

tomcatfish • yesterday at 4:39 PM

Google is not "cutting off Search from AI-free schools". They're refusing to supply AI-free Search. It takes less theorizing to understand if you phrase it this way.

Everyone complained there should be a way to disable AI, and that it should be on by default. For some reason (curiosity still makes sense here), Google did some 'malicious compliance' and added the AI switch-off without making a new version of search, and disabled AI by default.

My personal theory is some sort of moral liability thing, where they're hoping you blame your school district and tell them to switch platforms, so that if/when they don't, it's "their fault", not Google's.

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qzw • yesterday at 4:37 PM

I keep hearing AI companies say the demand is outstripping their supply and they need to build more data centers right now. And then I also see and read about how every company is cramming AI down everyone's throats in every product whether or not it's useful and/or wanted. I've used enough AI to see that it's revolutionary, but I'm also old enough to see the parallel to the dotcom days.

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qzw • yesterday at 5:18 PM

It's interesting that in the lawsuit mentioned in the article, Google's defense was that they can't separate the AI overview from search as they are one product. That's almost the exact same argument Microsoft made in its antitrust defense about bundling IE. They went so far as to shoehorn IE into all kinds of system processes that were fine without IE before. But their argument didn't work and they were forced to offer the option to remove IE. But ironically, now the same argument is working for Google, despite the obvious solution of just having a setting to hide the AI overview.

CobaltFire • yesterday at 4:16 PM

Just wanted to thank you for using the text only link! This is the type of thing we should use and encourage.

I have a list somewhere I need to dig out of these types of link modifications available from when I was deployed. They were the only way to read news.

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tsoukase • yesterday at 10:47 PM

Schools are sensitive, special environments for IT penetrance. Kids will become students very soon and IT stuff before you notice. It pays much more than eg Universities or Governments.

Reasons for forcing an IT product there are:

- product (not only vendor) lock-in. Once you go AI, you never look back

- evidence of Google's stronghold over educational matters

- if scools are AI-freed, it might escelate a rippling effect to other parts of digital usage

overtone1000 • yesterday at 5:19 PM

I wonder why these districts don't simply pivot to noai.duckduckgo.com. It's my default search engine and has served me well.

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danielsoto317 • yesterday at 10:44 PM

Agree with other people say, google should just offer something like duckduckduck go with no AI, even if they do it quietly and tech oriented people now, they would still have the masses of people using their AI search, isn't that enough data?

nfriedly • yesterday at 7:51 PM

It's not like Google is the only search engine out there. Duck Duck Go has a toggle for the main search page, and a sub-domain where it's off by default: https://noai.duckduckgo.com/

takeda • yesterday at 8:04 PM

It's a bluff trying to push to schools against blocking AI.

The problem is that Google isn't the only search engine. It isn't even the best search engine anymore.

I really think this could be a great opportunity for Kagi to enter and show how good search can actually be.

comrade1234 • yesterday at 4:32 PM

It seems pretty random when I use Google and it returns with me on the AI tab vs the All tab. Sometimes I want the AI response and so I word my question in a way that should return an AI response but I end up on the All tab - in these cases I assume it's a load issue on their servers.

Off topic, but when I give Google a list of ingredients that I want to cook something new with and ask for a recipe, the AI response is almost always exactly one of the recipes in the All responses, just stripped of extraneous information. AI is going to kill advertising.

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iloveyoutwo • yesterday at 8:07 PM

Google loves these dark patterns they do it everywhere.

wpollock • yesterday at 5:58 PM

As I recall, Microsoft tried something similar with Internet Explorer, claiming it was an integral part of their operating system. Back then the courts were not impressed with Microsoft's arguments.

fg137 • yesterday at 5:18 PM

Simple: Because they can just do this and get away with it. It's the inevitable result of going all in in Google's ecosystem.

Although I acknowledge that there isn't necessarily a better alternative.

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brap • yesterday at 5:21 PM

Developing and maintaining a special variant of a product for years to come comes with a cost.

Here’s a simple theory: cost >> reward

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lordleft • yesterday at 5:40 PM

I think this is a bad move from Google, not just morally, but also tactically.

Anti-tech skepticism and sentiment is at an all time high. The blue wave was fueled in part by this. People are tired of tech companies dictating to them how things will be done. Nothing is certain, but I suspect Google will be forced to backtrack.

ChrisArchitect • yesterday at 5:38 PM

Related:

Chicago schools to Google – we'd rather lose Search than be forced to accept AI

https://news.ycombinator.com/item?id=50476586

Muhammad523 • yesterday at 4:14 PM

Even if students can't use google search, they can still type the address of another search engine into the browser, so there's no problem. Just type duckduckgo.com and get your search done.

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Zigurd • yesterday at 5:04 PM

The stated reason, that free Google search now is an AI product, is technically correct. I hear that's the best kind of correct.

But if I had the option of a separate search product that didn't involve AI, I would be very interested in using it. I'd rather have more control over whether AI is involved in a search or not. Maybe I'm wrong. Maybe I'm an outlier. But I think it's a pretty good hypothesis that Google won't decouple search from AI because they think it might be too popular.

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barbariangrunge • yesterday at 4:34 PM

Maybe they wouldn't feel so awkward without their ai features if they hadn't sabotaged their search algorithms years ago to increase retention. You can't really find information on google search any more. It's just an index for content marketing, and these days, ai written content marketing.

I guess it turns up reddit and stackoverflow threads

leolastforce • yesterday at 7:47 PM

Because for some reason AI features are an "essential part" of google search

we can just ignore the years without the AI features though trust

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gnicholas • yesterday at 4:28 PM

I whipped up a Chrome extension that hides the AI on Google, Bing, etc. [1] It does not gather any user data and is 100% free.

It's laughable that Google says the two cannot be separated, since it was trivially easy to do — even for a third party like me. It would obviously be even easier for Google to accomplish.

1: https://chromewebstore.google.com/detail/beeline-search-avoi...

jrflo • yesterday at 7:22 PM

Just wait til they learn that "classic" google search going back to page rank is also a form of artificial intelligence

dyauspitr • yesterday at 5:34 PM

It’s because someone is asking for a different flavor of their product than what they offered to the rest of the entire world.

blamestross • yesterday at 5:00 PM

This could be simple incompetence that was then doubled-down on. The ai-free product was eliminated (accepting this would result in acceptable loss of ad-views) and they simply didn't consider the consequences for the educational product.

Only after it became an issue would any of these theories likely occur. My experience is that legal isn't proactive enough to plan this upfront, but would set the policy reactively.

tonymet • yesterday at 5:41 PM

AI is deeply embedded into Google search and has been for 15 years. Even if they could master it technically, the results and ranking would be so poor that the customer would complain anyway. Better to just turn it off entirely.

gosub100 • yesterday at 8:02 PM

They use this all-or-nothing tactic with gmail: I despise the unsolicited AI slop replies that Gmail offers me. I go to turn them off, and gmail is like "okay, guess you don't want any classification filters, all your messages can go to the same inbox".

No, Gmail. I just don't want you eroding the relationships with my friends and family by promoting fake replies.

zzzeek • yesterday at 4:55 PM

I have a take on this general subject that life would be easier for those of us using LLM for code and engineering if the greater community weren't so furious with all things AI, so to that degree, I really wish Google would do whatever they have to to provide a search interface with nothing "AI-looking" on it that schools who want to say "AI free" can use. Of course "AI" is involved with how the search engine works internally, how google develops it, etc. They want kids to not be exposed to AI-generated content.

"AI free" restores some burden to teachers who can't use it to create handy things like stories that include a specific list of vocabulary words and such, but I'd shudder to think what kind of crappy slop a "pro AI" school is dumping on kids, so in that sense, "AI free" is probably better.

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josefritzishere • yesterday at 6:31 PM

[dead]

shevy-java • yesterday at 6:07 PM

Number one theory: Google is evil.

This explains almost everything whatever Google does and touch. Corruption kicks in when you get Google-degraded.

The Google you see today, has nothing to do with what Google once used to be. Once it became an adCompany, it changed. They realised this internally, so they removed the "don't do evil" motto as well.

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xnx • yesterday at 4:24 PM

Being ant AI in 2026 is like being anti nuclear in 1976.

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jonathanstrange • yesterday at 4:31 PM

How is that a problem? There is a ton of alternative search engines. To be honest, students shouldn't even use Google search in the classroom.

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