Scams aren't even the worst problem for trust between readers and writers.

LLMs allow "writers" to generate prose faster than readers can read it. This is a fundamental break in the bargain between readers and writers: However long it takes someone to consume a piece of writing, it almost certainly took the author longer to write it. Even if the prose is crap or the premise awful, the author had to think it was worth sinking real time into making it.

My colleagues and I have implemented a little guideline, which is that you should spend more time writing something than you expect the audience to spend reading it. Anything less is disrespectful.