Its really bad (scamming everywhere), and worse - anyone who tries to market anything with intentions to be good/not scam, have to compete with the scammers.

Even companies I would not have thought did anything scammy.. I've seen very obvious fake people, 100s, maybe 1000s of AI bots (just my guess) posting fake posts (what's it like having a job in marketing these days?) claiming to love the product, or even bash / make up fake stories about their competition.

Some of this is obvious to me but I can see that a lot of people don't notice and start trying to engage with the bots. Maybe it has to do with people's assumptions that they can easily detect AI - but its only the super obvious / lower effort stuff that's 'slop' looking. Plenty of it looks human, you have to spend time digging in like a P.I. to figure out the truth.