I think, though I have no way to prove it, that the "Amazon's Choice" is also a "scam"-like moniker. In many of the electronic products I come across, it is often a poorly reviewed product compared to many other options, making me think it is the one that Amazon profits from the most.
Hey, it's Amazon choice. Whatever positive attributes you associate with the term is up to you. Treat is as any sticker a shop puts onto a product. Its the equivalent to Costco or Walmart home brand.